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June 29, 2011 - Drycleaning & Laundry Institute and Affiliate Associations Share Consumer Information with Mainstream Media

Style editors the world over have a new source of information for their readers. The Drycleaning & Laundry Institute and its 16 affiliated state associations are now sharing stain removal tips and general garment care information with the mainstream media. All the tips and information promote the necessity of proper garment care and the importance of good grooming.

 

Great Impressions, DLI's personalized e-news service for member cleaners, is the source of the content that editors are receiving. One month after the newsletters are sent to the customers of subscribing cleaners some of the news is taken and passed along to the executive directors of all the state associations that are affiliated with DLI. They then share the information with their local news contacts.

 

DLI’s Acting CEO Mary Scalco said the program was designed to win the hearts and minds of professionals. "The plan is to reinforce the important role our industry plays in shaping the way professionals look," said DLI's Acting CEO Mary Scalco. "The newsletters are written with the consumer in mind and they focus on promoting the importance of utilizing professional cleaning services."

 

Great Impressions will soon complete its first year of operations in September. The newsletter reaches thousands of e-mail inboxes across the planet. The service is open to DLI members only. For more information on getting your company name in front of your customers, contact Harry Kimmel at 800-638-2627, extension 1502.

 

The Drycleaning & Laundry Institute (DLI) is the premier international trade association for garment care professionals, representing retail drycleaning facilities and is the world's leading professional garment care organization.

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