CONTACT: Jay Calleja
FOR IMMEDIATE RELEASE
(800) 638-2627, Ext. 1501
November 14, 2006

DLI INTRODUCES ONLINE SEMINAR SERIES
ifi LIVE Lineup Aims to Increase Profit, Professionalism

Can’t keep up production if you send key employees to a daylong seminar? Too busy to travel? No worries, ifi LIVE is just the thing to help you maintain your high quality standards and save on travel time and money. All you need is an open mind, one hour, a telephone, and a computer with Internet access to attend these helpful seminars.

Simply connect to a conference call and observe the presentation on the screen. DLI’s instructors will illustrate their points with video, still photos, and slides. A question and answer segment is built into the program. All participants will receive a CD-ROM containing a recording of the entire broadcast. It’s really that easy.

Participants learned quite a bit from ifi LIVE’s debut seminar, “Don’t Take the Fall for Fall Fashions” presented by DLI’s Chris Allsbrooks. Greg Schroh, production manager of linen services at Rimrock Resort Hotel in Banff, Alberta, was pleased with what he got out of it. “The webcast exceeded my expectations and I have taken all of the valuable information I have learned and passed it on to my staff,” Schroh said.

Likewise said Marilyn Peters, the new customer service director for Citywide Cleaners in Cedar Rapids, Iowa. “The information was really helpful to me—a neophyte in the cleaning business. Chris did a good job of keeping things moving.”

The ifi LIVE online seminar series is designed for the busy professional cleaner who is looking to improve his or her business. The series is presented by top-notch industry presenters and DLI technical experts. The next ifi LIVE online seminar features Darcy Moen’s presentation of “E-mail Marketing: A Communications Strategy for Profit.” Showtime is at 6 p.m. Eastern Time December 14, with registration closing on December 13.

-More-

“Three and a half years ago we started regularly sending our affiliates an e-mail newsletter and problem garment e-mail alert with great success. Offering online seminars was the next logical progression,” DLI CEO Bill Fisher said. “DLI’s staff worked hard to get this service up and running, and we’re already getting a good response. Affiliates in 20 states and three Canadian provinces participated in the first ifi LIVE webcast, and we expect those numbers to be higher as the word spreads.”

“This has been a very convenient way for DLI to reach out to more cleaners, no matter their size,” Brian Johnson, DLI’s Director of Training & Technical Services, said.

Upcoming ifi LIVE seminars feature the following speakers and topics, with more offerings in the works:

Date	Expert	Topic
December 14	Darcy Moen	E-mail Marketing: A Communications Strategy for Profit
January 18	David Norford	Getting More Dollars From Customers: What to Say and How to Say It
February 15	David Norford	Avoiding the Price Discrimination Trap

For only one hour a month you can increase your profits, enhance professionalism, and improve your business. Attending the seminar costs $59 for DLI professional affiliates and $89 for all others. Call DLI Registrar Susan Bale at 800-638-2627 to sign up for the next online seminar or register online at www.ifi.org.